Recent
Projects

Explore. Layer. Create. 
I branded and wrote all launch copy for our Signature Scent Lab – an in-store experience that allows customers to create their own custom fragrance.

As lead writer for Bath & Body Works' Testing and Pilot division, I was tasked with branding the launch of our pet care collection. 

For this TikTok-viral collection of inspired fragrances, I branded the collection itself and concepted romance stories for each fragrance – from "far from bite-sized" Oh, Cherry to an "adventure to uncharted waters" with On the Horizon. 

Working with Jamille, I put her ethos on the podium as we crafted her campaign assets. Together, we created a campaign homepage as inviting as her, and a stump speech that perfectly pitched her platform. Jamille was successfully elected to City Council.